GCC are a large contracting company based in the Eastern Province of Saudi Arabia. The Company required a new corporate profile and consistent redesigns for stationery, marketing communications and the company website. As this was not a complete re-brand, we had to use the current identity as the basis for our inspiration.
The central theme running through these concepts was ‘Proud History, Bright Future’ which is a reflection on how fast Saudi Arabia is developing, and yet how Saudi culture is still retained. The bold colours not only represent Islam (Green) and the golden deserts on which they are developing, but also the contrast is representative of the past and the future.