This was a concept for re-branding the Al Moajil Group of companies. This is one of three main concepts to rebrand a nationally known conglomerate with interests in a range of manufacturing operations. This redesign of the identity focuses on a simple integration of typographic elements, and then uses two contrasting colours to created an intense colour combination. The copy has been altered to create better balance and improve kerning between the “A” and “J”. The sub-brands have been created as subtly adjusted versions of the master brand, with amendments that reflect the industry. Other considerations include the fleet vehicle liveries, staff uniforms, corporate profile and website redesign.
