This was a complete branding project for a new, high-end luxury spa in the Middle East. The final concept name, Astralis Spa (Astralis means ‘revealed by the stars’), was chosen after extensive brain storming and research. The identity mark, which is Astralis Spa in Arabic calligraphy has been given a contemporary look through colour and the tails of the calligraphy represent relaxing waves.
Along with the identity, we designed all corporate stationery, marketing and internal communications, including all membership cards and packs.