Reveal is a new start-up company based in the Arabian Gulf, run by three young business savvy friends. Their primary business is bringing new products to the Middle East, specifically new technologies, but with time they want to expand into many diverse fields, such as media buying, fashion and front-line retail.
The initial brainstorming sessions were trial and error, we came up with hundreds of names, but none really captured what the clients needed. Thankfully we came to the next meeting with something that worked, not just a name, but a concept that ignited excitement in the client and which has now become a part of their business strategy.
My team came up with a mark that is infinitely changeable so that it can be configured for extensive sub-branding and a design that is subtle, stylish and contemporary in appearance.