I designed and produced all Saad Annual Reports from 2006 until 2009. This included five separate company reports linked by a central theme. Unfortunately these are private reports and strictly confidential, therefore I cannot upload images of the actual annual reports. However I can share the illustrations that were used on the last set of reports. The central theme for these illustrations was the importance of figures in all business, therefore I decided to create a scene relating to each business purely using numbers and financial symbols. Each of the numbers and symbols were painstakingly placed, rotated, scaled and nudged to perfection….but it was worth it!
